Aleksandr Krivoberets
Offer Aleksandr work on your next project.
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Offer work 
Odessa,
Ukraine
20 days 15 hours back
available for hire
age 23 years
on the service 4 years
Rating
Successful projects
Average rating
Language proficiency level
Українська: fluent
Русский: fluent
English: pre-intermediate
Skills and abilities
Promotion
Outsourcing & consulting
Portfolio
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Case series: $488,170 profit in e-commerce
Social Media Advertising
Briefly about three projects. In each case, the client's main request turned out to be only part of the real picture.
Case 1 — Premium clothing brand (9 months). Task: stable ROAS ≥ 3.5. Conducted an audit of campaigns, product range, Shopify analytics, and audience behavior. Removed unprofitable combinations, rebuilt the funnel at three levels (TOF/MOF/BOF). At the launch of one collection — zero sales, within 72 hours found the reason and fixed it. Result: ROAS 5.66, revenue $131,368.
… Case 2 — Black Friday (3.5 months). Another designer clothing brand. Contacted 12 days before BFCM, lost access to 80% of historical data. Launched a three-phase strategy: warming up, closing, scaling. Daily budget reached $1,200. Result: ROAS 10.56, revenue $204,351.
Case 3 — Grocery delivery (5.5 months). Manufacturer with a website and app. Part of sales from advertising was not accounted for — the app created a blind spot in analytics. Conducted tests, confirmed the hypothesis, initiated the implementation of AppsFlyer. Result: ROAS 5.3 (adjusted ~8.0), revenue $152,452.
In total across the three projects: revenue $488K+, advertising budget $71K. Full versions of the cases at the link ↓
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ROAS 4.2 for Plus Size clothing manufacturer - launching B2C from scratch
Social Media Advertising
Project: PEONY — Plus Size clothing manufacturer, own production in Odessa.
Task: Create from scratch and scale the B2C sales channel through targeted advertising, complementing the main wholesale business.
Period: 9 months (02–11.2022)
…
STRATEGIC CHALLENGE
The client is a manufacturer with a successful B2B direction and an offline store. The goal is to launch online sales to the end consumer. Initially, there was a website and Instagram, but internal advertising launches yielded mediocre results. It was necessary to build a new business direction in a niche where trust and proper communication play a crucial role.
WHAT WE DID
1. Traffic tailored to Plus Size
Strict segmentation by interests, emphasis on size chart in offers.
Only Plus Size models in shoots.
Focus of creatives on emotions: confidence, perfect fit, fashionability.
2. Strategic adaptation
Until February 2022 — working through the website, conversion to order ~80%.
From March 2022 (start of the war) — key transition to Instagram as the main platform. This reduced customer acquisition cost and allowed engaging the audience through a more trustworthy cycle.
3. Foundation for scaling
Tested 30+ creative formats, found optimal combinations (videos focusing on quality and fit). Provided recommendations for increasing direct conversion (from 18% to 30%+), optimizing pricing, and developing the owner's personal brand.
RESULTS
•️ Advertising budget: $5,051
•️ Applications: 4,527
•️ Cost per application: $1.1
•️ Sales: 822 orders
•️ Cost per sale: $6.14
•️ Average check: $26
•️ Revenue: $21,372
•️ Conversion to sale: 18%
•️ ROAS: 4.23
•️ ROI: 323%
Full implementation of all strategic recommendations opened up the potential for growth in results by 2–3 times.
WHAT THE CLIENT RECEIVED
•️ A working sales channel with positive unit economics, built from scratch.
•️ A growth roadmap with clear vectors: conversion, margin, brand.
•️ Confirmed hypotheses: Subsequent work by other specialists confirmed the correctness of the initial strategy.
MAIN CONCLUSION
Maximum results are achieved when an effective traffic system is established and the client is ready to implement the strategy in full.
Want a free audit of advertising campaigns and a growth strategy — message us directly.
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Audit and restart: ROAS 5.19 for a women's lingerie brand
Social Media Advertising
Project: Online store for women's lingerie and swimwear.
Task: Conduct an audit and restructure advertising campaigns to achieve KPI (ROAS 5), which has not been met for a long time.
Period: 1 month (07.2025)
…
DIAGNOSIS OF PROBLEMS
• The project was handed over from another specialist. The initial audit revealed three systemic issues:
• Irrelevant content: Creatives did not meet the expectations of the target audience.
• Weak assortment: Lacked trendy models — "winners" for promotion.
• Lack of a clear offer: A complex issue where the discount alone did not work.
WHAT WAS DONE
1. Campaign audit
Ineffective combinations were disabled, and working ones were preserved and analyzed.
2. Market and competitor analysis
Offers, creatives, and successful combinations of key players were studied. Trends and audience expectations were identified.
3. New strategy
Recommendations were given for content shooting and focusing on promising categories (lingerie, swimwear). Seasonal and catalog offers were implemented: 20% discount on bra tops, summer sale up to 50%, sets of panties with a 15% discount. The campaign structure combined warm and cold audiences for optimal budget distribution.
4. Launch and optimization
Real-time monitoring, scaling of successful combinations.
RESULTS
• Advertising budget: $1,480
• Purchases: 178
• Cost per purchase: $8.31
• Revenue: $7,681
• ROAS: 5.19
• Peak combinations: ROAS 7.7 – 19.5
WHAT THE CLIENT RECEIVED
• Diagnosis of systemic problems. A clear analysis of what hindered profitability: weak content, assortment, and offer.
• A roadmap for growth. A new strategy with a plan for content, product categories, and seasonal mechanics, consistently generating revenue within KPI.
• Data for internal decisions. Analytics on offers, creatives, and categories — an objective basis for production, promotions, and brand development.
MAIN CONCLUSION
The goal is not just to report on KPI for the month, but to strengthen the client's business logic. The system works when all its elements are aligned: from content to offer.
If you want to receive a free audit of advertising campaigns and a growth strategy — message us.
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$45K+ with 12 deals for a European window manufacturer in the USA
Social Media Advertising
Project: Local Manufacturer of European Windows in the USA (NDA).
Task: Enter a competitive market, occupy a niche between local manufacturers and importers, build a stable customer acquisition system.
Period: from 07.2024, work is ongoing.
…
MARKET ANALYSIS AND STRATEGIC POSITION
Three types of competitors and a window of opportunity have been identified:
•️ Local manufacturers — quick turnaround, but simplified designs.
•️ Importers from Europe — high quality, but delivery takes 2.5–6 months.
•️ Importers from Asia — low price, questionable quality.
Formulated Unique Selling Proposition (USP): European quality and technology with local timelines — production in one month. A position unavailable to any competitor.
WHAT HAS BEEN DONE
1. Creative strategy based on USP
200+ creatives focusing on proving value. Live videos and photos demonstrating: technologies (tilt-and-turn hardware), properties (soundproofing, condensation protection), safety (anti-burglary systems) worked best. In all creatives — key offer: “European windows. Production in one month.”
2. Landing pages for audiences
English-speaking — quiz converted better (familiar quick format).
Russian-speaking — higher conversion on a detailed website.
3. Funnel management
TOF — entry through pain points (“Do windows fog up? Is it noisy?”), then — offer with a complete solution.
4. Diagnosis and optimization of the sales department
- A bottleneck was identified: low conversion at the first contact stage. Solutions implemented:
- Mandatory email collection → conversion to first response increased from 30% to 45%.
- Lead processing speed reduced from 2 weeks to a few hours.
- Work started on sales scripts and increasing touchpoints.
RESULTS
•️ Advertising budget: $45,206
•️ Applications: 1,132
•️ Cost per application: $39.9
•️ Contracts signed: 12
•️ Average check: $10,000 – $100,000
WHAT THE CLIENT RECEIVED
•️ Clear market position. The product stopped being “just another window.” The USP became the foundation of all sales.
•️ Streamlined system. A working mechanism for attracting applications plus diagnosis and a plan to strengthen the sales department.
•️ Understanding of the audience. Proven differences in behavior between Russian-speaking and English-speaking segments and tools for each.
•️ Foundation for scaling. Tested creatives, connections, understanding of unit economics for projected budget growth.
MAIN CONCLUSION
Marketing is not an expense item, but a growth engine. We find the unique position of the product and build a system that monetizes it. 12 deals with checks starting from $10K — a logical result of a systematic approach.
If you want a free audit of advertising campaigns and a growth strategy — message us directly.
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$186,000 from 6 deals for an importer of European windows in the USA
Social Media Advertising
Project: Importer of premium European windows to the US market (NDA).
Task: Build a system for attracting qualified leads for a product with a long delivery cycle (2.5+ months) and a price tag starting from $5,000.
Period: 7 months (07–12.2025)
…
STRATEGIC CHALLENGE
•️ Classic B2B/B2C model with complex conditions:
•️ Product: Premium windows from Europe with a long delivery time.
•️ Audience: Architects, developers, private homeowners.
•️ Task: Not just leads, but applications ready for a complex deal.
WHAT WE DID
1. Offer Development
Based on market and competitor analysis, the key offer was formulated: “Premium tilt-and-turn windows from Europe. Delivery to your home in 2.5 months.”
2. Large-scale Testing
10+ target audience segments with different combinations of interests and demographics.
Dozens of creatives for various hypotheses.
3 types of landing pages:
Website — conversion to first response 56%.
Quizzes — ~46%.
Lead forms — 34%.
3. Balance of Reach and Filtering
The strategy was adapted based on feedback: constant shifting of focus between breadth of reach and depth of filtering to maximize lead quality.
RESULTS
•️ Advertising budget: $16,253
•️ Applications: 447
•️ Cost per application: $36
•️ Deals closed: 6
•️ Average check: $31,000
•️ Revenue: $186,000
•️ ROAS: 11.4
KEY TAKEAWAY
Success in a niche with a long deal cycle depends on the coherence of the entire chain: from the first touch in advertising to final negotiations. The marketing system confirmed its effectiveness through closed deals, and the final return directly correlates with the efficiency of the internal business processes. A systematic approach allows for significant results even under strict external constraints.
If you want a free audit of advertising campaigns and a growth strategy — message us.
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ROI 1006%. Network of children's centers in conditions of high competition
Social Media Advertising
Project: Network of private children's complexes SMARTKIDS and EUROLAND in Odessa.
Task: Create a stable and profitable flow of applications for a constant enrollment of children with a narrow local audience and pronounced seasonality.
Period: 2 years 11 months (07.2022 – 06.2025), the first month is analyzed in the case.
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STRATEGIC CHALLENGE
The client manages a network of premium children's institutions. Features that defined the strategy:
•️ Hyperlocality: Targeting is limited to a city area with 10–15 competitors at the same time.
•️ High ticket: Monthly subscription is $250, which requires high trust.
•️ Seasonality: Simultaneous promotion of kindergarten (year-round), school (academic year), and summer camp.
•️ Outdated campaigns: Previously launched advertising bundles stopped working, requiring complete restructuring.
WHAT WE DID
Conducted a competitor analysis, identified offers and key formats, and rebuilt advertising campaigns from scratch.
1. Focus on contact quality
Analysis showed: leads through calls convert to tour visits at ~90%, leads from chats are significantly worse. Creatives and CTAs were redirected from collecting messages to stimulating calls. The Facebook audience responded best.
2. Constant updating of creatives
In a narrow geo, the same audience sees the ads regularly. Tested 20+ formats (photos, videos, UGC) to avoid banner blindness and maintain a high CTR.
3. Seasonal budget distribution system
Year-round — promotion of kindergarten.
Academic year — focus on school and extended day groups.
Summer — full transition to summer camp.
Result — stable flow of applications regardless of the season.
RESULTS (for the analyzed month)
•️ Advertising budget: $1,130
•️ Children attracted: 50
•️ Cost of acquiring a child (CAC): $22
•️ Cost per lead: $4.7
•️ Monthly subscription: $250
•️ Profit: $12,500
•️ ROAS: 11.1
•️ ROI: 1006%
WHAT THE CLIENT RECEIVED
•️ An adaptive system scalable to new branches and seasonal activities.
•️ Data on maximum conversion through calls in this niche.
•️ A clear plan that eliminates downtime in enrolling children at any time of the year.
MAIN CONCLUSION
In conditions of high competition and locality, it is not the budget that wins, but accuracy. Systematic testing, focusing on the highest quality type of lead, and seasonal flexibility provide tenfold returns even in a challenging market.
If you want a free audit of advertising campaigns and a growth strategy — message us.
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$59K in revenue and ROI of 399% for the leader in stretch ceilings
Social Media Advertising
Project: Large company for the installation of stretch ceilings in Moscow (NDA).
Task: Build an advertising system that maximizes net profit, rather than just meeting the KPI for cost per lead.
Period: 6 months (09.2021 – 02.2022)
…
STRATEGIC CHALLENGE
The client is a market leader with a strong sales department.
•️ The initial KPI ($8–10 per lead, quality 80%) created a systemic contradiction:
•️ Cheap leads ($8–10) met the formal KPI but resulted in an average check of ~$560 and a long sales cycle.
•️ Expensive leads ($12+) violated the KPI but brought in clients with an average check of $2,500+ and a short decision-making cycle.
It was necessary to find a compromise between metrics and actual revenue.
WHAT WE DID
Conducted a competitor analysis, formulated offers, and developed an A/B testing strategy at the business model level.
1. Scalable testing
50+ creatives (static, video, UGC), 3 types of quizzes, 5+ audience segments with precise geo-targeting.
2. Funnel separation
Part of the budget worked on cheap leads under KPI, while campaigns targeting a narrower, more affluent audience with increased CPL were launched in parallel.
3. Analysis by net profit
Evaluation not by cost per lead, but by actual economics:
2 deals with the "expensive" audience = $5,140 in revenue (average check $2,570).
Deals from "cheap" leads = 4.5 times less (~$560).
By the actual customer acquisition cost (CAC), the "expensive" audience turned out to be significantly more profitable.
RESULTS
•️ Advertising budget: $11,187
•️ Leads: 1,084
•️ Cost per lead: $10
•️ Contracts signed: 98
•️ Revenue: $59,291
•️ Average check: $605
•️ ROAS: 5.3
•️ ROI: 399%
KEY TAKEAWAY
The difference between a configurator and a strategist:
•️ A configurator keeps CPL within KPI at any cost, even at the expense of lead quality.
•️ A strategist optimizes advertising for actual profit and is willing to reasonably violate KPI for revenue growth.
True optimization begins where the focus is not on the cost per lead, but on the cost of acquiring a paying customer and their contribution to business income.
If you want a free audit of advertising campaigns and a growth strategy, message us directly.
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Packaging and launching a repair business from scratch, ROAS 17.7
Social Media Advertising
Project: Top.As — renovation of apartments, houses, and commercial properties in Odessa. The company's experience — over 10 years, but the digital packaging was created from scratch.
Task: To comprehensively package the business online and launch a profitable lead generation system. Period: 6 months (08.2021 – 02.2022)
… CONTEXT
The client left the previous company and opened their own. They entered the highly competitive market of Odessa from scratch. Initially, the request was only for a website, but during the process, a decision was made for comprehensive digital support. The key challenge of the niche is the long sales cycle (2–3 months) and high average check.
WHAT WAS DONE
1. Conversion website
Not a landing page, but a full-fledged multi-page website with detailed disclosure of services and processes. The focus was on addressing key objections: transparent estimates, adherence to deadlines, guarantees. The website's conversion reached 12% against the market average of 5–6%.
2. Targeted advertising
Traffic was directed immediately to the ready website. Over 60 creatives and 12 audience segments were tested. The key offer targeted the pain points directly: fixed costs and deadlines. Four stable combinations were found.
3. Instagram
An account was created from scratch and is systematically maintained: content plan, photo and video reports from sites. Work on reputation and organic reach.
RESULTS
• Advertising budget: $2,811
• Applications: 219
• Cost per application: $12.8
• Conversion to dialogue (lead quality): 81%
• Contracts signed: 5
• Average check: $10,000
• Revenue: $50,000+
• ROAS: 17.7
• ROI: 1,678%
As of February 2022, there were still about 10 potential contracts in processing with a projected turnover of up to $150,000, but with the onset of war, purchasing power fell by 80%, and the project was frozen.
MAIN INSIGHT
In complex niches with a long sales cycle, advertising is effective only as part of a unified system. A deep understanding of client pain points, a well-developed website, and consistent work on reputation lead to exponential growth in key metrics. ROAS 17.7 is confirmation of the effectiveness of an approach based on lead quality rather than quantity.
If you want a free audit of advertising campaigns and a growth strategy — message us directly.
Activity
| Latest proposals 10 | Budget | Added | Deadlines | Proposal | |
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Таргетолог на темы "Кухни под ключ" и "Входные двери"
225 USD
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Небольшая понятная реклама по установке кондиционеров
90 USD
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Targeting on the site
124 USD
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House Martin
90 USD
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Настройка кабинета ФБ в аграрной кампании с учетом фейковых заказов
124 USD
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Таргетолог для настройки рекламы
90 USD
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Таргетолог, PPC спеціаліст
158 USD
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Генерация лидов (школа танцев)
163 USD
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Реклама на FB
92 USD
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Таргетированная реклама в Instagram
161 USD
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