627 applications for the network of medical laboratories | Google ads

Astra Dia - a Transcarpathian network of medical laboratories of European level, 52 points in Ukraine.
Task: increase the number of applications and consolidate this result

Point A, what the client came with:
- Limited number of campaigns
- Unstable flow of applications
- High cost per conversion
- Lack of clear structure by directions
- Part of the traffic was non-targeted
In the first months, the number of conversions was lower - this was the stage of testing hypotheses, creatives, and account structure.

Point B - current result:
In the last month (December 2025) received
- Spent 32 thousand UAH (-11%)
- Received 627 conversions (+20%)
- Average cost per conversion - 50 UAH (-26%)
This shows an improvement in efficiency, an increase in the number of applications, and a decrease in CPA

During the cooperation period, it was possible to significantly increase the number of applications and reduce their cost due to optimizing the structure of campaigns, focusing on local traffic, and switching to conversion strategies

How did we do it? Campaign structure
A logical structure was built with a focus on different user intents.
Search campaigns: - branded, - on competitors, - on key analyses / laboratory services
Campaigns (with creatives) - for discounts, promotions, special offers
YouTube campaign - to increase brand awareness and create demand

All campaigns operate on a maximum conversion strategy, which gives the best result under these conditions

A few secrets of success
1. Separation of directions. Each service - a separate campaign with its own keywords and creatives
2. Focus on locality. Maximum relevance for the Transcarpathian region
3. Optimization for conversions. All campaigns work for results, not just traffic
4. Gradual scaling. First test - then increase the budget

Difficulties we faced:
1. Low number of conversions at the start. Solution: Testing and implementing different campaign formats, keywords, and ads
2. Not ideal quality of traffic. Solution: optimization of key queries, negative keywords, bid adjustments
3. Different effectiveness of directions. Solution: focus budget on the most conversion services (diabetes, brand, analyses)

#Facebook #Instagram #targetedadvertising #adsetup #admanagement #contextualadvertising #internetadvertising #GoogleAdwords #context #advertising #internetadvertising #onlinemarketing #contextsetup #internet sales #businessdevelopment #internetmarketing #marketing #profitincrease #ppcspecialist #ppc specialist #salesincrease #advertisingagency #business #traffic #leads #googleadwords #googleads #advertisingingoogle #advertisingingoogle #googleadvertising #googleads #googleadssetup #googleadsprices #googleadsorder #googleadsconnect #googleanalytics #cms #smartcms #remarketing #merchantcenter #googlemerchant #dynamicads #productadvertising #GoogleAds #MetaAds #FacebookAds #InstagramAds #PPC #PerformanceMarketing #ContextualAdvertising #TargetedAdvertising #DigitalMarketing #EcommerceMarketing #AdvertisingForOnlineStores #SalesThroughAdvertising #ROAS #CPA #GoogleShopping #PerformanceMax #SearchAds #MerchantCenter #GA4 #GoogleAnalytics4 #GoogleTagManager #ConversionTracking #FacebookPixel #MetaBusinessManager #LeadGeneration #LookalikeAudiences #WarmAudience #AdvertisingAnalytics #ConversionSetup #CRMIntegrations #MarketingStrategy #AdvertisingAudit #AdvertisingOptimization #ProjectScaling #BudgetManagement #PerformanceAgency