24,654 applications at 4.5 UAH for a sports channel
Social Media Advertising
About the project:
Bude Gol is a sports Telegram channel that we have been working with for 4 months.
Main tasks:
Develop the channel
Set up technical aspects [auto-welcome bot, analytics bot]
Build loyalty and recognition not just as another channel, but as a brand
Pitfalls:
This niche is very unpredictable because the main traffic comes during sporting events, which are not that frequent. The main pitfall is the small market, so attraction cannot be constant. There were difficulties with the amount of traffic that could be attracted, but we managed.
What has been done:
1. Brought to the top and increased brand recognition
2. Established partnerships with top bookmakers who regularly purchased advertising placements
[Unfortunately, at the moment, the owner is no longer interested in managing this channel, so we stopped collaborating with them]
Strategy:
Overall, the strategy was simple - to buy up all possible adequate traffic for top events. This task is not very easy as the market is very small and advertising needs to be booked at least a month in advance. However, we managed this task quite confidently and often bought up almost the entire market, and thanks to the overflow, we received a very good price per application. In general, the overflow was handled by the owners, we were responsible for finding clients for the overflow, but the average overflow percentage ranged from 55 to 70%, which is very good. We did not include the overflow in the application price because the data was not preserved, but if we had, the price would have been at least twice as low.
Results:
Budget: 111,086 UAH
Applications: 24,654 pcs
Cost per application: 4.5 UAH
Bude Gol is a sports Telegram channel that we have been working with for 4 months.
Main tasks:
Develop the channel
Set up technical aspects [auto-welcome bot, analytics bot]
Build loyalty and recognition not just as another channel, but as a brand
Pitfalls:
This niche is very unpredictable because the main traffic comes during sporting events, which are not that frequent. The main pitfall is the small market, so attraction cannot be constant. There were difficulties with the amount of traffic that could be attracted, but we managed.
What has been done:
1. Brought to the top and increased brand recognition
2. Established partnerships with top bookmakers who regularly purchased advertising placements
[Unfortunately, at the moment, the owner is no longer interested in managing this channel, so we stopped collaborating with them]
Strategy:
Overall, the strategy was simple - to buy up all possible adequate traffic for top events. This task is not very easy as the market is very small and advertising needs to be booked at least a month in advance. However, we managed this task quite confidently and often bought up almost the entire market, and thanks to the overflow, we received a very good price per application. In general, the overflow was handled by the owners, we were responsible for finding clients for the overflow, but the average overflow percentage ranged from 55 to 70%, which is very good. We did not include the overflow in the application price because the data was not preserved, but if we had, the price would have been at least twice as low.
Results:
Budget: 111,086 UAH
Applications: 24,654 pcs
Cost per application: 4.5 UAH