$82,450 income for a beauty studio

Point A
- The masters were left without workload
- Previous launches resulted in low-quality and expensive applications
- Offers were not attractive, creatives lacked emotional content
- Lead processing was weak, applications were "leaked"
- Applications were displayed incorrectly in the advertising cabinet - it was difficult to analyze effectiveness

Point B:
Number of clients - 1402
Average check - ~2300 UAH
Cost per client - $14
Total income - $82,450 (≈3,133,108 UAH)
Budget - $19,631
ROAS - ~4.2

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