The online store of animals in Kenya.
Working period 01.10.2020 - 30.06.2021 (9 months).
The main task is to increase the number of sales on the site through targeted advertising on Facebook and Instagram.
The purpose of advertising campaigns is to buy on the website.
Strategy of Promotion:
1 . Conversion campaigns .
The 2nd Sales by catalog through Facebook Commerce Manager.
3 . Dynamic retargeting.
and 4. and retargeting.
The Results:
Buying on the website - 912
The price of one purchase is $14.79
Purchasing price: $59,504
Advertising budget – $13 493
Roosevelt – 4.41
Screenshot of results with examples of creatives and texts by link: https://drive.google.com/file/d/1XTOCB6C_M3u9bP0TBE952DgBk3YZuFGj/view?usp=sharing
Working period 01.10.2020 - 30.06.2021 (9 months).
The main task is to increase the number of sales on the site through targeted advertising on Facebook and Instagram.
The purpose of advertising campaigns is to buy on the website.
Strategy of Promotion:
1 . Conversion campaigns .
The 2nd Sales by catalog through Facebook Commerce Manager.
3 . Dynamic retargeting.
and 4. and retargeting.
The Results:
Buying on the website - 912
The price of one purchase is $14.79
Purchasing price: $59,504
Advertising budget – $13 493
Roosevelt – 4.41
Screenshot of results with examples of creatives and texts by link: https://drive.google.com/file/d/1XTOCB6C_M3u9bP0TBE952DgBk3YZuFGj/view?usp=sharing