- Prepare a banner for advertising in stories
- The banner should ideally include: a short strong headline/interface elements of Notion/a brief benefit for the reader/a clear CTA
- Modern and concise style, target audience mainly women/students/ages 20-35 + use of corporate colors.
**Solutions I proposed:**
- Try testing several different creatives.
- Emphasize feelings of “calm,” “relief,” “gradual growth”
- Use seasonal colors (convey a spring mood = associate with changes)
The full case can be viewed via the link to the portfolio in Notion.
- The banner should ideally include: a short strong headline/interface elements of Notion/a brief benefit for the reader/a clear CTA
- Modern and concise style, target audience mainly women/students/ages 20-35 + use of corporate colors.
**Solutions I proposed:**
- Try testing several different creatives.
- Emphasize feelings of “calm,” “relief,” “gradual growth”
- Use seasonal colors (convey a spring mood = associate with changes)
The full case can be viewed via the link to the portfolio in Notion.