Advancing the hotel in Google Ads
Customer: four-star hotel in Kharkiv
Purpose: Reduce booking costs without losing the number of reservations
Duration: 1 month
Result: Reduction in booking costs by 19%, increase in number of reservations by 17%
The KPI:
1) Advertising CTR and Keyword Quality Indicator - using A/B Advertising Testing and Keyword Grouping under different ads headlines.
2) Correction of rates for devices, days of the week and time of the day, locations.
3) Study the potential of advertising - using the percentage indicators of the results in the search network and the statistics of auctions.
Purpose: Reduce booking costs without losing the number of reservations
Duration: 1 month
Result: Reduction in booking costs by 19%, increase in number of reservations by 17%
The KPI:
1) Advertising CTR and Keyword Quality Indicator - using A/B Advertising Testing and Keyword Grouping under different ads headlines.
2) Correction of rates for devices, days of the week and time of the day, locations.
3) Study the potential of advertising - using the percentage indicators of the results in the search network and the statistics of auctions.
Kharkiv 
Available for hire