Advertising Audit for a Group of Award-Winning Private Universit

Advertising audit for a premium hospitality and culinary arts education group of institutions.

Sommet Education is a unique educational group specializing in hospitality management and culinary arts, committed to providing students with exceptional experiences and developing future talent for the experience industry.

Its Glion and Les Roches hospitality management institutions, with campuses in Switzerland, Spain, China and the United Kingdom, provide undergraduate and graduate students from more than 100 countries with an education built on the Swiss model of academic rigor, skills-based learning and dynamic multicultural exposure. Ducasse Education's culinary and pastry schools offer bachelor's degrees, career changers and continuing professional education, as well as private courses for culinary enthusiasts at three campuses in France and through partnerships with overseas universities.

I did a full technical audit of Google Ads and Yandex Direct, which involves improving the efficiency and cost-effectiveness of student engagement.