Advertising campaign for dairy products (milk)
AI Art
This series of images demonstrates a high level of proficiency with AI tools, addressing several complex tasks simultaneously:
• Working with fluid physics: Creating a provocative and extremely dynamic shot with spilled milk. The AI successfully generated complex fluid behavior — droplets, streams on skin and fabric, while maintaining hyper-realistic textures.
• Anatomy and detailing: Impeccable generation of hands in active interaction with an object (holding a bottle, fingers, neat manicure), which is traditionally a "weak point" for many AI models. Realistic skin texture, facial wrinkles, and muscle tension are emphasized.
• Character consistency: Maintaining identical facial features, body type, and model style across all frames of the series — from macro shots to full-length portraits.
• Brand integration: Clear and accurate generation of the label, text ("Galicia", "Milk 2.5%") and logo, taking into account the curves of the plastic bottle and lighting conditions.
Result
The project proves the ability to replace complex and expensive on-location photo shoots (involving models, makeup artists, and locations) with quick AI generation. The resulting images fully meet the standards of modern advertising in social media and outdoor advertising, having a high level of engagement due to their emotionality and dynamism.
• Working with fluid physics: Creating a provocative and extremely dynamic shot with spilled milk. The AI successfully generated complex fluid behavior — droplets, streams on skin and fabric, while maintaining hyper-realistic textures.
• Anatomy and detailing: Impeccable generation of hands in active interaction with an object (holding a bottle, fingers, neat manicure), which is traditionally a "weak point" for many AI models. Realistic skin texture, facial wrinkles, and muscle tension are emphasized.
• Character consistency: Maintaining identical facial features, body type, and model style across all frames of the series — from macro shots to full-length portraits.
• Brand integration: Clear and accurate generation of the label, text ("Galicia", "Milk 2.5%") and logo, taking into account the curves of the plastic bottle and lighting conditions.
Result
The project proves the ability to replace complex and expensive on-location photo shoots (involving models, makeup artists, and locations) with quick AI generation. The resulting images fully meet the standards of modern advertising in social media and outdoor advertising, having a high level of engagement due to their emotionality and dynamism.