AI photo shoot for cosmetics advertising (face cream)
Project: Virtual Beauty — Conceptual AI Campaign for Lancôme
Project Type: Commercial beauty illustration, AI generation, Product Placement
Product: Lancôme Rénergie H.P.N. 300-Peptide Cream
Tools: AI image generation (e.g., Midjourney / Stable Diffusion), post-processing, and color correction.
Project Goal
Create a series of high-quality, photorealistic advertising images for a premium cosmetic brand, using exclusively AI-generated models. The main goal is to demonstrate the ability of artificial intelligence to generate commercial beauty content that meets the strict visual standards of global brands (flawless skin, proper lighting, accurate texture representation of the product).
Concept and Visual Style
The campaign is executed in the Lancôme brand style: elegance, minimalism, and premium quality.
• Color Palette: Built on the contrast of pure white, silver, and deep purple (the brand colors of the Rénergie line) with natural, warm skin tones of the model.
• Light: Soft studio lighting is used to emphasize the glow of the skin ("glow effect") and create beautiful reflections on the glass and metal elements of the packaging.
Description of Key Shots (Series)
1. Creative Focus (Reflection): An unconventional angle where the face of the AI model is reflected in the silver lid of the cream. This shot symbolizes the focus on the product and its interaction with beauty.
2. Texture Demonstration (Swatch): Close-up portrait of the model with cream applied to her cheek. Focus on the perfect skin texture and the product itself, conveying a sense of care and hydration.
3. Aesthetic Details (Macro): Close-up of hands with a flawless French manicure scooping cream from the jar. Demonstrates the silky consistency of the product.
4. Fashion/Lifestyle Portrait: Model in a white elegant dress holding the product against a light background. The shot conveys sophistication, status, and purity.
5. Focus on Product: Classic advertising composition where the jar of cream is in the foreground in absolute focus, while the model applying the cream is artistically blurred in the background.
Result
The project proves that the use of AI technologies in commercial beauty photography allows for the creation of hyper-realistic, aesthetically perfect campaigns. It optimizes production processes while maintaining the premium look necessary for advertising luxury cosmetics.
Project Type: Commercial beauty illustration, AI generation, Product Placement
Product: Lancôme Rénergie H.P.N. 300-Peptide Cream
Tools: AI image generation (e.g., Midjourney / Stable Diffusion), post-processing, and color correction.
Project Goal
Create a series of high-quality, photorealistic advertising images for a premium cosmetic brand, using exclusively AI-generated models. The main goal is to demonstrate the ability of artificial intelligence to generate commercial beauty content that meets the strict visual standards of global brands (flawless skin, proper lighting, accurate texture representation of the product).
Concept and Visual Style
The campaign is executed in the Lancôme brand style: elegance, minimalism, and premium quality.
• Color Palette: Built on the contrast of pure white, silver, and deep purple (the brand colors of the Rénergie line) with natural, warm skin tones of the model.
• Light: Soft studio lighting is used to emphasize the glow of the skin ("glow effect") and create beautiful reflections on the glass and metal elements of the packaging.
Description of Key Shots (Series)
1. Creative Focus (Reflection): An unconventional angle where the face of the AI model is reflected in the silver lid of the cream. This shot symbolizes the focus on the product and its interaction with beauty.
2. Texture Demonstration (Swatch): Close-up portrait of the model with cream applied to her cheek. Focus on the perfect skin texture and the product itself, conveying a sense of care and hydration.
3. Aesthetic Details (Macro): Close-up of hands with a flawless French manicure scooping cream from the jar. Demonstrates the silky consistency of the product.
4. Fashion/Lifestyle Portrait: Model in a white elegant dress holding the product against a light background. The shot conveys sophistication, status, and purity.
5. Focus on Product: Classic advertising composition where the jar of cream is in the foreground in absolute focus, while the model applying the cream is artistically blurred in the background.
Result
The project proves that the use of AI technologies in commercial beauty photography allows for the creation of hyper-realistic, aesthetically perfect campaigns. It optimizes production processes while maintaining the premium look necessary for advertising luxury cosmetics.
Ukraine 
Available for hire