ADVERTISING CAMPAIGN FOR: FLAMEGATES

CLIENT INFORMATION:

- COMPANY: FLAMEGATES
- LOCATION: UKRAINE
- INDUSTRY: B2C – FIREPLACE DOORS AND FIRE-RESISTANT SOLUTIONS
- TARGET AUDIENCE: HOMEOWNERS, INTERIOR DESIGNERS, AND BUSINESSES LOOKING FOR QUALITY FIREPLACE DOORS AND FIRE-RESISTANT PRODUCTS.

Campaign Strategy and Overview:

Campaign Overview
1. Search Campaigns
Objective: Attract users to the website through searches for specific products.
Targeting: Keywords related to fireplace doors, fire-resistant materials, and similar products.
Bidding Strategy:
Initially used Manual CPC for careful cost control.
In the next phase, switched to Maximize Conversions to ensure cost-effective lead acquisition.
Results:
Achieved a competitive cost per click (CPC): 4.37 UAH.
Targeting relevant queries successfully provided high-interest traffic.

2. Retargeting Campaigns
Objective: Attract users back to the site who previously viewed pages but did not complete a purchase or application.
Targeting: Website visitors who did not take the desired action.
Bidding Strategy: Maximize Conversions
Results:
Campaigns contributed to an increase in conversions among the "warm" audience.
Successfully re-engaged potential customers, increasing the likelihood of their purchases.

The advertising campaign achieved a balance between cost-effectiveness and the quality of leads acquired, allowing Flamegates to reach an interested audience.

CAMPAIGN RESULTS
DURATION: 4 MONTHS
TOTAL SPENDING: 68,900 UAH
AVERAGE COST PER CLICK (CPC): 4.37 UAH
NUMBER OF LEADS ACQUIRED: 197
COST PER LEAD (CPL): 350 UAH