Advertising creatives for Facebook & Instagram | Design for targeting

Task: Develop clickable advertising layouts for targeted advertising on Facebook and Instagram (Feed + Stories).

What has been done: A series of creatives has been created for "white" niches in compliance with Meta's advertising rules (without blocks). The focus has been on a clear offer, readable fonts, and contrasting elements to increase CTR (click-through rate).

Niches in the case:
Real estate (apartment sales)
Agriculture sector (seeds, pellets)
Beauty sphere (care cosmetics)
Manufacturing (plastic products)
Services (accounting/self-employed)

Tools: Photoshop, Figma

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