Converting creatives for "white" niches (E-com, Services, Real Estate)

Task: Develop a series of effective advertising layouts for targeted advertising on Facebook and Instagram (formats: Feed + Stories) for various business clients. The main goal is to pass moderation and achieve high click-through rates.

What has been done: A package of creatives has been created for "white" verticals with strict adherence to Meta's advertising policy (guarantee of passing moderation without blocks). The main focus in the design is on visually highlighting the offer, readability of headlines, and the use of contrasting triggers that increase the CTR (click-through rate) of the advertisement.

Niches represented in the case:
Real Estate (apartment sales, promotional offers)
E-commerce and Beauty (skincare cosmetics, New Year discounts)
HoReCa and Food (sushi delivery, advertising establishments)
Services and B2B (accounting, barbershops, agriculture sector)
Manufacturing (plastic products)
HR creatives (staff recruitment)

Tools: Figma, Adobe Photoshop

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