Advertising for the Internet Store
The e-commerce. The customer tried to adjust the advertisement on his own, but he did not have any results. My task was to quality ads so that sales appear and to explain the principle of working with the target.
Since the customer had no data, the work had to start with Acquisition companies, with the attraction of cold traffic. All Acquisition companies were launched in the SAO. In a month of work, I tested more than 20 hypotheses of the target audience.
The client’s KPI was ROAS 2.22. The budget for advertising was $2000 per month. I successfully achieved $2287 per month of work and was able to ROAS 2.52 which brought the customer a $5763 income.
Since the customer had no data, the work had to start with Acquisition companies, with the attraction of cold traffic. All Acquisition companies were launched in the SAO. In a month of work, I tested more than 20 hypotheses of the target audience.
The client’s KPI was ROAS 2.22. The budget for advertising was $2000 per month. I successfully achieved $2287 per month of work and was able to ROAS 2.52 which brought the customer a $5763 income.