Advertising on Google for the Grenka.ua online store
I have been working with the online store "Grenka" for 5 years. The adwords account contains thousands of groups of ads. We add new groups every month.
We work at the target price for conversion. When analyzing effectiveness, we adhere to the principle "on 1 inserted grain get 10 UAH".
Classical and dynamic remarketing. But the specificity of the product is that almost 75% of purchases (the "time before conversion" report in Analytica) occur on the day of the product search, so the remarketing RK was disabled.
The goods advertising has not yet been adjusted under this project, there are some technical difficulties from the customer.
They tried to use dynamic search - it works badly, much worse than manual campaigns. The same story is with the use of the Alytics service - the mass-generation advertising service: it is suitable only for those who plan to take the amount, not the quality. But this is not our option.
Therefore, the classic search RK is all of us.
We work at the target price for conversion. When analyzing effectiveness, we adhere to the principle "on 1 inserted grain get 10 UAH".
Classical and dynamic remarketing. But the specificity of the product is that almost 75% of purchases (the "time before conversion" report in Analytica) occur on the day of the product search, so the remarketing RK was disabled.
The goods advertising has not yet been adjusted under this project, there are some technical difficulties from the customer.
They tried to use dynamic search - it works badly, much worse than manual campaigns. The same story is with the use of the Alytics service - the mass-generation advertising service: it is suitable only for those who plan to take the amount, not the quality. But this is not our option.
Therefore, the classic search RK is all of us.
Kyiv 
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