Advertising a mobile app through Google Ads - Games

Launched and set up Google Ads campaigns for promoting mobile applications (Android/iOS). Conducted target audience analysis, identified key user segments based on interests, behavior, and demographics. Created effective campaigns optimized for app installs and engagement. The campaigns resulted in stable growth in the number of installations and a decrease in cost per conversion, as confirmed by analytics and screenshots from Ads and Firebase/AppsFlyer.

#GoogleAds #ContextualAdvertising