I set up video advertising in Google Ads to promote Monatik's concert tour. The main focus was on YouTube TrueView in-stream ads with geo-targeting for the cities where the concerts were held and remarketing for users who had already interacted with the brand. The campaign delivered over 110 thousand video views with a high engagement rate and a significant increase in ticket sales in the first 7 days after launch.
#youtube #performance #GoogleAds
#youtube #performance #GoogleAds