Advertising a personal brand of a targetologist

Personal brand of a targeting specialist and Meta Ads expert, helping businesses attract clients through social media.

The goal of the project was to acquire the first potential clients through the personal brand, test the demand for targeted advertising services, and experiment with different audience segments.

Communication was conducted through a funnel via messages on Instagram and Facebook, allowing direct interaction with potential clients, identifying their needs, and offering solutions for business promotion.

Campaign objective:

Attract potential clients for targeted advertising services through the personal brand and achieve the maximum number of targeted inquiries via messages.

Solutions:

• Conducted analysis of the target audience and its main needs;
• Identified separate audience segments: small businesses, entrepreneurs, and marketing specialists;
• Created advertising creatives and texts for each segment;
• Launched an advertising campaign aimed at receiving messages;
• Conducted audience testing and optimized the cost per inquiry.

Results:

The first launch of the advertising campaign allowed for targeted inquiries from entrepreneurs, representatives of small businesses, and marketing specialists at a cost of $1.28 per inquiry.

The price is indicated for monthly management.

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