Advertising a personal brand of a targeting specialist

Personal brand of a targeting specialist and advertising expert in Meta Ads.

The goal of the project was to attract potential clients for targeted advertising services through personal advertising campaigns. The main focus was on finding businesses and experts who need advertising setup to attract clients and scale sales.

A funnel was used for communication with potential clients through messaging, allowing for prompt initial consultations, identifying business needs, and offering relevant solutions.

The advertising campaign not only attracted new clients for personal services but also confirmed the effectiveness of the advertising system in practice.

Campaign goal:

To attract potential clients for targeted advertising services through a personal advertising campaign and test the effectiveness of the sales funnel for digital services.

Solutions:

• Conducted analysis of the target audience and its needs;
• Developed an advertising strategy for promoting targeted advertising services;
• Created and tested advertising creatives for different placement formats;
• Launched an advertising campaign optimized for lead generation;
• Conducted results analysis and optimization to reduce cost per lead.

Results:

• 58 leads;
• $3.74 CPL;
• 11.6K+ reach;
• $216 advertising budget.

The price is indicated for monthly management.

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