Advertising promotion strategy on social networks

Client: Private enterprise "Grand Dobych" — one of the leading producers of biofuel pellets in Ukraine, focused on export and B2B cooperation.

Goal: Development of a comprehensive company promotion strategy on social networks with an emphasis on attracting distributors, wholesale clients, and shaping the image of an environmentally friendly and reliable manufacturer.

My role in the project:
- Analysis of the product, target audience, and competitive environment
- Formation of key messages and value propositions considering the specifics of B2B communications
- Development of the content plan structure, including categories, content types, and emphasis for visual and textual materials
- Creation of visual concepts and templates for publications considering the corporate style and industry aesthetics
- Identification of strategic promotion channels: Meta Ads, organic content, email marketing, and retargeting
- Development and design of a presentation in a format ready for handover to management and implementation by the client's team.

Result: A comprehensive strategic presentation, including brand positioning, visual direction, tone of voice recommendations, and a monthly work plan. Used as a basic tool for launching advertising campaigns and developing the company's presence on social networks.