#GoogleAdwords #GoogleAds
298 people per month. $1.6 per leather.
The customer was required to optimize Google Ads search and CMS campaigns to increase the number of leads and reduce the leads cost.
The result:
298 people per month. This is 64% more than before.
$1.6 per leather. This is 56% less than before.
What I did:
Google search campaigns:
1820 changes to keywords: adding negative keywords, ceasing using old keywords, adding new keywords;
280 ad changes: new ads have been added, ineffective ads have been disabled;
- 108 ratio adjustments: for geography, devices, schedules of advertisements;
- 161 change of targeting: this includes both corrections and other changes.
Google Display Network (Re-Marketing)
19 amendments to the rate;
- 204 changes in targeting: mainly - the exclusion of ineffective places.
298 people per month. $1.6 per leather.
The customer was required to optimize Google Ads search and CMS campaigns to increase the number of leads and reduce the leads cost.
The result:
298 people per month. This is 64% more than before.
$1.6 per leather. This is 56% less than before.
What I did:
Google search campaigns:
1820 changes to keywords: adding negative keywords, ceasing using old keywords, adding new keywords;
280 ad changes: new ads have been added, ineffective ads have been disabled;
- 108 ratio adjustments: for geography, devices, schedules of advertisements;
- 161 change of targeting: this includes both corrections and other changes.
Google Display Network (Re-Marketing)
19 amendments to the rate;
- 204 changes in targeting: mainly - the exclusion of ineffective places.