Advertising of the shop of postgraduate products

Service: Context Advertising in Google ADS

Topics and website: sales of postgraduate products

Region : Ukraine

Objective: Increasing sales and increasing goods

Working on the project.Accounts of GA4 and GTM
+Imported and installed goals to Google Ads account
+Installed search advertising campaigns on the main sections of the site
Located advertising campaigns to visit the offline store.Performance Max and PM Shopping advertising campaigns
+CSM campaigns and remarketing.Advertising Campaign on YouTube

Companies are divided by geo-targeting.During the project conduct regularly was carried out a check of the search queries and the KMS of the fields to get the most quality traffic.It has been done for the effectiveness of advertising campaigns, keywords and such indicators as geo-targeting, type of device, demographic characteristics.
According to statistics, the optimization of campaigns was carried out, the adjustment of rates was added.In particular, the advertising company Performance Max was set to the product category, which has the priority for sale from the customer.The best results according to the established KPI I received from the Performance Max advertising campaigns

Results of Robots in 2 months:
Expenses: 46 410,98 UAHThe daily budget is 1500 UAH.Conversion of “Sales”: 69
Profit: 1 643 795,65 UAH