Advertising Yandex.Direct “Frequency Converters”

Advertising in Direct
Purpose: calls, requests and purchases.
made by:
*RK on search (dispersed to separate subcategories)
*RK in RSI (targeted) (text)
*RK in RSJA (targeted) (graphic)
• Retargeting
achieved :
-CTR on search - 6%
-CTR in RSI - 0.28%
Total conversion - 17%
Cost of 1 lida - 230 rubles