Project: "Obukhiv" (toilet paper)
Format: animated AI video about the product
Task
To present a daily use product in an unconventional and emotional way, without classic FMCG advertising.
Solution
We used the format of a cartoon, where the product is naturally integrated into the plot through everyday scenes and humor.
AI animation allowed us to quickly create a creative video without complex production.
What we specifically did
• creative idea;
• script;
• AI animation;
• editing for social media.
Result
The product received a light, memorable presentation that works well on social media.
Format: animated AI video about the product
Task
To present a daily use product in an unconventional and emotional way, without classic FMCG advertising.
Solution
We used the format of a cartoon, where the product is naturally integrated into the plot through everyday scenes and humor.
AI animation allowed us to quickly create a creative video without complex production.
What we specifically did
• creative idea;
• script;
• AI animation;
• editing for social media.
Result
The product received a light, memorable presentation that works well on social media.