Social AI video
Project: social cartoon about harassment in taxis
Format: AI-animated social video
Task
To address the sensitive social issue of harassment in taxis in a way that evokes empathy and awareness of the problem, rather than resistance or aggression.
Solution
We chose the animation format, which allows for discussing complex and traumatic topics more gently, through images and situations.
AI animation enabled us to quickly realize the idea without involving actors and the risk of re-traumatization.
What we specifically did
• the idea and social message;
• the script, creation of the main character with 3D illustrations, and scene development;
• AI animation;
• final editing, sound effects, post-image processing.
Result
The video is used as a tool for social impact and raising awareness of the issue.
Format: AI-animated social video
Task
To address the sensitive social issue of harassment in taxis in a way that evokes empathy and awareness of the problem, rather than resistance or aggression.
Solution
We chose the animation format, which allows for discussing complex and traumatic topics more gently, through images and situations.
AI animation enabled us to quickly realize the idea without involving actors and the risk of re-traumatization.
What we specifically did
• the idea and social message;
• the script, creation of the main character with 3D illustrations, and scene development;
• AI animation;
• final editing, sound effects, post-image processing.
Result
The video is used as a tool for social impact and raising awareness of the issue.