Offline game as a brand experience

Project: "From Slavs to Raves"
Format: offline game about Slavic mythology
Context: addition to tea drips

Task
Create a unique brand experience that combines product, culture, and play, forming an emotional connection with the brand.

Solution
We developed an offline game based on Slavic mythology, where the game becomes part of the ritual of consuming the product, rather than a separate activity.

What we specifically did
• game concept;
• game mechanics;
• characters from Slavic mythology;
• structure of sets;
• integration of the game as a complement to tea drips.

Result
The game works as:
• a tool for engagement;
• an element of brand culture;
• a way to differentiate the product from competitors.