AI animated series for agrarians about marketing

Project: "Bubka Hop"
Format: series of AI animated videos

Task

To explain to farmers and the agricultural business the marketing mistakes and systemic problems in simple, understandable language without academic terminology.

Solution

We created the character Bubka Hop — an anthropomorphic seed with personality, who speaks to farmers "in their language."
The cartoon format allowed us to present complex business topics through humor, irony, and real-life situations.

AI animation was used for production, enabling us to quickly launch serial content and test audience reactions.

What we specifically did
• character concept and its role;
• scripts for episodes about marketing, sales, and farmers' mistakes;
• AI animation;
• editing and adaptation for short-video formats.

Result

The project functions as an educational and image-building tool, fostering trust and engaging the agricultural audience through an entertaining format.