Amazon listing images | A+ content design

A bit of text from the focus group

1. The images are clear, bright, modern - it gives the feeling that the product is of high quality.
2. A single style is repeated everywhere: soft shapes, green tones, leaves - it creates a sense of naturalness and freshness.
3. Clear instructions in the pictures (how to mix, portion sizes, cooking methods) - the buyer feels that the product is simple and convenient.
4. Certificates are shown (USDA, JAS) - it enhances trust.
5. Images with a cup, foam, bright green matcha - evoke the desire to try (appetizing effect).
6. A map of Japan - enhances the feeling of authenticity.
7. The back of the packaging looks professional, with recipes and infographics - it gives the impression that the brand is well thought out and of high quality.

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