AmbiLegal - international law firm
Contextual Advertising
Client: legal company ambiLegal, operating in the international market.
Task: reduce lead costs and improve their quality to expand the client base in Germany, Czech Republic, and Poland.
Challenge:
The legal company ambiLegal faced a problem — high costs and low quality of leads. Advertising did not yield expected results due to a lack of local adaptation.
Solution:
1. Conducted audience analysis in the Czech Republic, Poland, and Germany.
2. Developed unique creatives considering cultural specifics.
3. Used lead forms, quizzes, UTM tags, Google Analytics, and Facebook Pixel.
4. Launched separate campaigns for each geo.
Results:
- Reduced lead cost by 25% due to optimization of creatives and precise targeting setup.
- Increased number of clients from Germany, Czech Republic, and Poland due to more accurate targeting.
- Improved lead quality: localized creatives and lead forms helped filter out irrelevant inquiries.
Task: reduce lead costs and improve their quality to expand the client base in Germany, Czech Republic, and Poland.
Challenge:
The legal company ambiLegal faced a problem — high costs and low quality of leads. Advertising did not yield expected results due to a lack of local adaptation.
Solution:
1. Conducted audience analysis in the Czech Republic, Poland, and Germany.
2. Developed unique creatives considering cultural specifics.
3. Used lead forms, quizzes, UTM tags, Google Analytics, and Facebook Pixel.
4. Launched separate campaigns for each geo.
Results:
- Reduced lead cost by 25% due to optimization of creatives and precise targeting setup.
- Increased number of clients from Germany, Czech Republic, and Poland due to more accurate targeting.
- Improved lead quality: localized creatives and lead forms helped filter out irrelevant inquiries.