Analysis of advertising campaigns

The project involved analyzing the effectiveness of advertising campaigns by assessing the return on marketing investment (ROMI) from November 2020 to October 2022. Data on advertising expenditures, cost per click (CPC), cost per thousand impressions (CPM), click-through rate (CTR), and profitability for various campaigns such as "Expansion," "Lookalike," "Electronics," "Wholesale," among others, were analyzed. This analysis helped to understand which campaigns had the highest effectiveness and to optimize advertising expenditures in the future.