AI animated series for agrarians about marketing 2

Project: "Bubka Hop"
Format: Series of AI animated videos

Task
To explain to farmers and the agricultural business the marketing mistakes and systemic problems in a simple, understandable language without academic terminology.

Solution
We created the character Bubka Hop — an anthropomorphic seed with personality, who speaks to farmers "in their language."
The cartoon format allowed us to present complex business topics through humor, irony, and real-life situations.

For production, we used AI animation, which enabled us to quickly launch serial content and test audience reactions.

What we did
• Character concept and role, character and location development;
• Scripts for series on marketing, sales, and farmers' mistakes;
• AI animation;
• Editing and adaptation for short-video formats.

Result
The project serves as an educational and branding tool, building trust and engaging the agricultural audience through an entertaining format.