Article for a blog on the topic of mistakes in Google Ads

Topic of the article: "Common Mistakes in Contextual Advertising and How to Avoid Them".
Technical task: "Study materials from the top 10 search engine results for inspiration and filling the article with up-to-date data.
Cover the topic fully and qualitatively, providing the reader with relevant and useful information.
The article must be 95% unique."

The task was completed on time and according to the expected requirements. Not only the relevant search results were taken into account, but also personal professional experience in the field of digital marketing.

Content:
Introduction
Incorrectly defined target audience
Insufficiently relevant keywords
Incorrect geotargeting and time targeting settings
Not using negative keywords
Unconvincing or poor-quality ads
Unoptimized landing pages and ignoring mobile users
Not using ad extensions
Simultaneous setup of search and media advertising
Incorrectly configured conversion tracking and goals
Insufficient advertising budget
Ignoring competitor analysis
Incorrect bidding strategy selection
Neglecting testing
Unrelated Google Ads and Google Analytics accounts
Very low cost per click
Setting up all campaigns in automatic mode
Conclusion