Inna Ostra
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Lvov,
Ukraine
1 day 16 hours back
available for hire
2 Safes completed
2 years back
2 clients
on the service 5 years
Rating
Successful projects
Average rating
Language proficiency level
Українська: fluent
Русский: intermediate
English: pre-intermediate
Polski: pre-intermediate
Skills and abilities
Design & art
Portfolio
- All works 7
- Articles & Blog Posts 1
- Project Management 1
- Marketing Research 2
- Contextual Advertising 1
- Consulting 2
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23 USD Audit of the Main Page Design of the Website
Marketing Research
Task from the Client
* Conduct a thorough audit of the design of the main page of the website, based on which all subsequent ones will be developed.
What the Client Received
* As a result of the project implementation, an applied text document consisting of seven pages was created, containing all the necessary information regarding the set task.
…
Document Content
* Analysis and recommendations for the main page of the fabric roller blinds online store
- Design and usability:
Is the page visually appealing?
Is the site structure intuitively understandable?
Is it easy for users to find what they are looking for?
Is there a harmonious use of colors and fonts?
Is the brand and its elements adequately represented?
Is high-quality graphics used?
Is a readable font and font size used?
Do they harmoniously blend together?
Are the fabric roller blinds clearly displayed in the photos?
How well does the page look and function on mobile devices?
- Content:
Does the page contain all the necessary information about fabric roller blinds?
Are the offered products clearly described?
Are there answers to common customer questions?
Is the text on the page convincing?
Does it motivate users to make a purchase?
Is the information on the page up to date?
Does the page include clear calls to action (CTA)?
Is it easy for users to understand what they need to do?
Can visitors easily find the necessary roller blinds/fabrics for roller blinds?
Is there a possibility for quick and accurate search of specific products?
Is the ordering process clear and convenient?
- Informational content:
Availability of detailed information about the products: sizes, materials, colors, etc.
Are there tips for choosing the right fabric for specific needs?
Availability of real product and service reviews.
Presence of links to social media.
Does the store offer to subscribe to its social media pages?
Are there special offers and recommendations for customers on the main page?
- Marketing:
Is the brand clearly presented on the page?
Is the logo and corporate style used?
Is the unique selling proposition (USP) clearly formulated?
Are there current offers, discounts, or promotions?
Are there customer reviews on the page? Are they positive?
Is it easy for users to find and fill out the order form?
Are the guarantees and return conditions clearly described?
Are convenient payment and delivery methods offered?
- Additional factors:
Is there a blog on the site with useful articles about fabric roller blinds?
Are there videos and photos of fabric roller blinds on the page?
Is there an online chat support on the page?
Are fabric samples offered?
Is there an option for online ordering of installation on the site?
The conclusions of the document provide recommendations regarding the choice of colors, fonts, style, and concept. Based on the analysis of the competitive environment, a list of internet resources (successful examples) is provided.
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23 USD Article for a blog on the topic of mistakes in Google Ads
Articles & Blog Posts
Topic of the article: "Common Mistakes in Contextual Advertising and How to Avoid Them".
Technical task: "Study materials from the top 10 search engine results for inspiration and filling the article with up-to-date data.
Cover the topic fully and qualitatively, providing the reader with relevant and useful information.
The article must be 95% unique."
…
The task was completed on time and according to the expected requirements. Not only the relevant search results were taken into account, but also personal professional experience in the field of digital marketing.
Content:
Introduction
Incorrectly defined target audience
Insufficiently relevant keywords
Incorrect geotargeting and time targeting settings
Not using negative keywords
Unconvincing or poor-quality ads
Unoptimized landing pages and ignoring mobile users
Not using ad extensions
Simultaneous setup of search and media advertising
Incorrectly configured conversion tracking and goals
Insufficient advertising budget
Ignoring competitor analysis
Incorrect bidding strategy selection
Neglecting testing
Unrelated Google Ads and Google Analytics accounts
Very low cost per click
Setting up all campaigns in automatic mode
Conclusion
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Marketing plan for furniture fabric supplier
Consulting
The objectives of the project:
Increased brand awareness.Increased online presence.Incentive sales and customer base growth.Deadline: 3 monthsA comprehensive marketing strategy is developed and implemented:
- Business audit and niche analysis
A clear action plan for business goals.
… Website of the company with catalogs of collections
Improved and optimized contextual advertising
Advertising of promotions on YouTube
- An active work on SMM (TikTok, Instagram, Facebook).Participation in the exhibitions
Organized sale of non-liquid
The influence:
Increased brand awareness
Increased number of wholesale and retail customers
Growth of sales
The specialty:
Integrated Approach: From Strategy to Implementation
Full project support: marketing research, consultation, development and implementation of marketing tools
Efficiency: achieving the objectives within the specified deadline
This case demonstrates my ability to develop and implement comprehensive marketing strategies that lead to real results for the business.
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Ukrainian wood bed factory to the B2C market
Marketing Research
Ukrainian factory of wooden beds.The Assortment:
- Up to 2018: single bed, double bed and double bed.- By 2023: the expansion of the range on behalf of new models of bedrooms, as well as other furniture for bedrooms and houses, the cooperation with the suppliers of mattresses and the manufacturer of wheels is established.The target audience:
B2B (from 2018)
B2C (from 2018)
… The situation at the time of departure:
In 2018, the factory worked exclusively in the B2B segment.There was a need for the expansion of the trade and output market to the B2C segment.Additional: the need to update the visual identification of the brand and its market positioning.The task:
1 .Develop and implement a comprehensive marketing plan to promote the brand and goods on the B2C market.The 2ndDo ребрендинг to update the visual identification and positioning of the brand.The Decision:
SMM
Create and promote a business page on Facebook and Instagram.Develop a content plan taking into account the needs and interests of the target audience.Starting and performing roots.Visual Content
The transition from amateur visualizations to full-time professional photos and video content.Additional: Developing a new logo, corporate style and visual brand language.The online store
Developing and launching a convenient and functional online store.Online payment and delivery systems.Ensure quality customer service.The SEO
Internal and external optimization of the site.Creating a high quality mass.Promote the site in the Google search systems.Advertising
Starting advertising campaigns in Google Ads and Google Shopping.Set up targeting for B2C audience.Testing different formats of advertising and advertising.The Results:
Within 5 years of cooperation, the factory has come to a completely new level.The brand has become recognized on the Ukrainian market.The system of sales in the B2C segment has been adapted.Increased in the B2B segment.The loyalty of customers has increased.The digital indicators:
For 5 years of work:
The number of subscribers in social networks increased by 1000%.Traffic on the website grew by 2000%.Information on the number of sales and turnover is unfortunately unavailable, but the growth of the company and the growth of the indicators are clear evidence of financial successes in the same.The conclusion
Thanks to the comprehensive approach to marketing and ребрендинг, the wood bed factory managed to successfully expand the swing market, get out to the B2C segment and strengthen its position on the market.This case shows how with effective marketing strategy and brand updating you can significant business results.Additional information
In addition to the comprehensive marketing accompaniment, I performed the following tasks on the project:
Selection of qualified followers: web developers, designers, SEO professionals and other specialists.She took the management of the project: coordinated the work of all stakeholders, monitored the deadlines, the budget and the quality of the work.She prepared weekly or monthly reports, analyzing the results obtained and proposing appropriate actions for effective optimization.Contact me to learn more about how I can help you develop your business!Thanks to my experience and knowledge, your project will be realised successfully and timely.
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Promotion of a physical store of its own brand of soft furniture
Consulting
The objective of the project:
Increase the visibility of the physical store and sales, increase brand awareness.Period of work: 4 months.Instruments Online:
Digital Catalog of Furniture
Create a catalogue with the possibility of use in printed materials.Listing the catalogue on the website and social networks.The company website
… Create an image site with a description of the brand, product and store.The catalogue of furniture on the site.Creating content and filling the site: writing texts, organizing the subject photography and team photography
Advertising in Google AdWords:
Search advertising, aimed at promoting a store/mobile in the city and region.Advertising a physical point on Google Maps within the city.Banner advertising to promote the brand in the area.Social networks
Create and maintain pages on Facebook, Instagram and TikTok.Publishing interesting and useful content about furniture and interior design.The launch of targeted advertising to promote a brand, store and range.Offline Tools :
A big figure next to the store.Billboard in a strategic place.Advertising in the lifts.Search of subordinates and organization of their work:
Choosing subordinates for website development, advertising campaigns, SMM and offline tools.Forming Task, control of compliance with deadlines and the quality of the work of the subordinates.accompanying the performance:
Continuous monitoring of the project.Regular strategic sessions with undertakings and business owners to discuss the results and make the necessary changes.Resolution of problems and force majeure situations.The Lights:
Weekly and monthly reports of the results of the promotion.Analysis of efficiency indicators (KPI) and introduction of corrections to the strategy.Visualization of data for visual representation of results.Quality of Service Audit:
Audit quality of service in the store and online.Identifying the problem zones and developing a plan to eliminate them.Training for the staff of the store in order to improve the quality of service.Results
Thanks to clear planning, proper selection of subordinates and constant monitoring of the course of the project, we managed to the objectives set:
Increase the visibility of the store and sales.Increased brand awareness.Improving the quality of service.The conclusions
For the successful promotion of the local business, it is important not only to develop an effective strategy, but also to properly organize the work with the subordinates, constantly monitor the results and make the necessary corrections.The combination of online and offline tools gave the expected result.Working on the promotion of local business requires constant work and improvement.
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Google Ads turnkey (setup, optimization, and support)
Contextual Advertising
In pair with the PPC manager, we set up and launched (optimized) over 200 advertising campaigns in Google Ads. We have experience in B2B and B2C, in different niches and business models.
What I can offer:
- Audit and analysis: thorough audit of your advertising account, Google Analytics, and express audit of landing pages to identify growth points
… - Comprehensive approach: setting up and optimizing all types of contextual advertising
* Search advertising (attracting target audience actively searching for your products or services)
* Contextual-media network (expanding coverage and increasing brand awareness)
* Local advertising and advertising on Google Maps (attracting clients from your region)
* YouTube advertising (video advertising for visual representation of your brand and products)
* Shopping ads (effective advertising for online stores).
I aim for long-term partnership, therefore focused on results, offering exclusively individual approach and transparent cooperation terms.
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Property Catalogs for the building company (and other products)
Project Management
Order for brochures of residential complexes and trade-office centers: with planning, descriptions and additional visualizations of commercial real estate in 3D.
In addition to the catalogues for the same building company were developed: billboards, sitelates and stretches.
Technical tasks :
… The catalogue should cause the feeling that it is expensive and profitable. A limited number of rooms gives you an understanding of what you need to buy now. The catalogue has to transmit the rhythm of business, development and desire to be in this environment.
The number of pages is 14/20.
CA depends on the object: business owners and investors. corporate companies .
Catalogs (and not only catalogues in general) are implemented according to the assigned tasks and deadlines. We have worked together for more than 3 years.
Reviews and compliments on completed projects 2
31 May 2024
23 USD
Article on the topic: Common mistakes in contextual advertising and how to avoid them
Quality
Professionalism
Cost
Contactability
Deadlines
Project completed, all edits made promptly. Satisfied with the cooperation.
Stanislav Bogatsky
| Personal | Response review
23 May 2024
23 USD
Website analysis
Quality
Professionalism
Cost
Contactability
Deadlines
Thank you Inna for the quality work, namely - analysis of one page of the website according to the marketing request. The work was done clearly, quickly, and professionally. Detailed answers were provided according to our requirements ✅️ Everything we wanted to see in the analysis, we saw. Also, we thank you separately for the approach and examples with comments on the visual aspect, it was important for us too. Our request for the analysis of the main page of the website is completely closed. We recommend Inna as a good specialist. P.s. Thank you for your patience, due to technical issues, we did not close the project as quickly, but we are grateful to Inna for understanding!
Roman Vishnevetsky
| Personal | Response review
Activity
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Support for the e-commerce project (new)
23 USD
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Marketing analysis of competitors and product promotion in international markets
79 USD
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116 USD
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