Analytics and Google Ads very detailed check
Due to a significant decrease in the effectiveness of Google Ads campaigns starting from 05.2024, I propose the following Tasks:
1. Check accounts for technical issues (absence or incorrect analytics codes, GTM on the site, incorrect account links, correctness of goal, event, transaction transfers, etc.)
2. Compare the advertising campaign strategy of April 2024 with the period of June, July, August 2024.
3. Analyze audience behavior during these periods for any spammy budget clicks or other factors from competitors, intruders. Compare the quality of the two audiences.
4. Compare the number and amounts of transactions in the admin panel with the number and amount in analytics and ADS. (I will help with data from the admin panel)
5. Conduct a detailed audit, check everything that could lead to such a sharp decrease in effectiveness.
6. !!! There is some oddity when clicking on UTM tags, a feeling that clicks are being duplicated.
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I am a specialist in paid traffic on Facebook/Instagram with the goal of selling large volumes of goods and services through Facebook.
I have all the people in my team to bring YOU clients, namely:
1. Designer (will create high CTR photos/videos for your product)
2. SMM specialist (will create a sales content plan and an engaging content plan for the page)
3. Website designer (will design both a landing page on Tilda and a multi-page website)
4. Front-end, Back-end programmers (will implement the website on CMS)
5. Contextologist (will set up Google ads)
6. SEO specialist (will bring your website to the TOP of Google search results)
… 7. Copywriter (writes everything for everything)
8. Project manager (supervises, controls, and provides you with a summary of the work)
We have a small but highly effective team.
Similar completed project: Таргетолог Ecommerce
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