Attracting real subscribers to a music YouTube channel (Google)

Launched and optimized an advertising campaign for a music YouTube channel focused on attracting live, engaged subscribers rather than bots or random views.

Results after 28 days:
• +404 real subscribers
• Growth of 20,100% compared to the previous period
• Stable growth dynamics after the start of advertising

What was done:
• Setup of YouTube Ads (Google Ads) targeting Subscribers / Video Views
• Precise audience targeting based on musical interests
• Optimization of video creatives for attention retention
• Filtering out low-quality traffic
• Monitoring of impression frequency and subscription quality

What this provided to the client:
• Real growth of the channel, not "dead numbers"
• An active base for future releases
• A prepared channel for further scaling

Focus: music channels, artists, clips, original content.
Goal: subscribers who watch, listen, and stay.