Lead generation for a New Year photo project (Meta Ads / Messages)

Launched and optimized an advertising campaign for selling photography services during the peak demand season (New Year shoots). The main goal is to receive inquiries in direct/messenger with a controlled cost.

Campaign results:
• 131 inquiries
• Average cost per inquiry — $0.72
• Spent on advertising — $94
• 9 real clients
• Services sold worth 45,150 UAH (~$1,075)

What this provided to the client:
• Return on advertising from the first campaign
• Filled shooting schedule for the season
• Clear understanding of the cost of one client
• Scalable model for attracting inquiries

What was done:
• Campaign setup for Messages/Engagement
• Working with the local audience
• Optimization of creatives for quick response
• Filtering out low-quality inquiries
• Control of CPL and quality of inquiries

Focus: services, local business, seasonal projects.
Goal: not inquiries for the sake of inquiries, but clients and profit.