Video advertising for reach and recognition (Video Views / Reach)

Launched an advertising campaign aimed at mass reach and showing the video to the widest relevant audience at the lowest cost.

Campaign results:
• 12,002 video views (ThruPlay)
• ~1,000 unique people reached
• Cost per 1,000 reached — $0.00183
• Total expenses — $21.99

What this provides to the client:
• Extremely cheap reach (≈ 8 cents per 1,000 people)
• Building brand / artist / event recognition
• Preparing the audience for future campaigns (tickets, clicks, subscriptions)

What was done:
• Setting up the campaign for Video Views / Awareness
• Selecting audiences for maximum reach without "draining" the budget
• Optimizing creative for view retention
• Monitoring frequency and cost per impression