Targeted advertising for the sale of concert tickets

Set up and optimized an advertising campaign for ticket sales for a concert, focusing on the cheapest and most stable traffic to ticket services.

Campaign results:
• 1,175 clicks
• Average cost per click — $0.027
• Spent — $49.61

What this provided:
• Steady flow of interested users
• Regular traffic to Karabas / Internet-Bilet and other ticket platforms
• Preconditions for sold out or even sales without sharp declines

What was done:
• Built the campaign for the goal of Traffic / Link Clicks
• Worked with warm and cold audiences
• Optimized creatives for clickability
• Controlled CPC and scaled effective connections

Focus: concerts, tours, events, ticket sales.
Goal: not "impressions," but real clicks that convert into sales.