Promotion of a music video on YouTube through Google Ads

Promotion of a music video through Google Ads
Launched and optimized an advertising campaign for a music video focusing on maximum reach for a minimal budget.

Result:
• 52,000 unique views
• Average cost per view — 0.11 UAH
• Total budget — 5,660 UAH

What was done:
• Analysis of the target audience (musical interests, behavior, geography)
• Building an advertising structure for video content
• Testing several creatives and audiences
• Campaign optimization based on CPV
• Scaling the most effective connections

Focus: clips, artists, bands, music releases.
Goal: not just views, but real listeners and artist recognition.