Auchan - Redisign Mobile App (e-commerce)

Task: Change the design of the Ukrainian app for Auchan online purchases to make it more convenient for the user and increase the conversion rate.Description: The goal of this project is to change the design of the Auchan Internet Purchasing App to improve user interaction and increase the conversion rate.The current application works, but there are areas where it can be improved to improve user interaction and increase sales.Requirements :

The new design should be more convenient and intuitively understandable, with a clear and consistent design language throughout the application.The app should be optimized for mobile devices so that users can easily access the website from their smartphones and tablets.The new design should contain noticeable calls to action (CTAs) to encourage users to make purchases.The process of ordering should be optimized and simplified to minimize the refusal from the basket.The application should have a fast load time to reduce the rejection rate.The design should be visually attractive and attractive so that users can spend more time in the application.The practical results:

A detailed design plan with the explanation of the changes that need to be made in the Auchan online purchase app.New design patterns, including frameworks, visual projects and interactive prototypes.A comprehensive user testing plan to make sure that the new design meets the needs of the user.Final project report with a detailed description of the project decisions and their grounds.