Audit of advertising strategy: Sun protection systems
Audit of Advertising Strategy: Company MANEZH (Sun Protection Systems)
How a deep audit of the advertising account revealed critical contractor errors and helped reduce the cost of premium leads by 4 times (from $14 to $3.50) solely through proper work with algorithms and creatives.
##Project Passport (Properties):
- Niche: B2B / B2C (Premium Sun Protection Systems)
- Placement: Meta Ads (Facebook & Instagram)
- Client Request: Leads became too expensive ($15+), their quality dropped, and the ads quickly "burn out."
- Audit Result: Reasons for budget leakage were identified, and a new strategy was developed. After implementing my recommendations, the cost per lead dropped to $3.51.
For a detailed breakdown of this case with all screenshots and figures, see the link in the "Work Details" section.
#targetologist #target #metaads #mediabuyer #advertising #leadgeneration #facebookads #creatives #instagramads #kyryliukads
How a deep audit of the advertising account revealed critical contractor errors and helped reduce the cost of premium leads by 4 times (from $14 to $3.50) solely through proper work with algorithms and creatives.
##Project Passport (Properties):
- Niche: B2B / B2C (Premium Sun Protection Systems)
- Placement: Meta Ads (Facebook & Instagram)
- Client Request: Leads became too expensive ($15+), their quality dropped, and the ads quickly "burn out."
- Audit Result: Reasons for budget leakage were identified, and a new strategy was developed. After implementing my recommendations, the cost per lead dropped to $3.51.
For a detailed breakdown of this case with all screenshots and figures, see the link in the "Work Details" section.
#targetologist #target #metaads #mediabuyer #advertising #leadgeneration #facebookads #creatives #instagramads #kyryliukads
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