Audit and optimization of Google Ads Santechnic Services (Canada)

What was done:
Audit of advertising campaigns, identifying ways of optimization and scalability
- expansion of semantics, adding new groups announced
- unlock non-conversion networks in search (CMS, search partners)
- cross-minus, removal of key words
- disconnecting the standard text declarations, creating the adaptive declarations

#GoogleAdwords #GoogleAds #context #contextadvertising #contextadvertising #audit #googleadvertising