Audit and optimization of Google Ads legal services (EU, CIS)

What was done:
Importing objectives from Analytics to Advertising
Audit of advertising campaigns, identifying ways of optimization and scalability
- Correction of types of matching keywords (deactivation of broad and modificators), removal of duplicates
- Cleaning search requests, adding minus words
- Translation of manual strategic bets into automated
- optimization of the budget, transfer of the general budgets to separate for each year
- disconnecting the standard text declarations, creating the adaptive declarations
- adding new relevant extended, correction of rejected extended
- Adding new advertising campaigns under different geo
Correction of rejected statements
- Contact with the support by rejected advertisements

#GoogleAdwords #GoogleAds #GoogleAdwords #context #contextadvertising