Audit sales and marketing of the window company

The conducted #audit included:
1 . Analysis of channels and promotional tools:
Analysis of the website as a sales tool
SEO Analysis
Analysis of contextual advertising (account, indicators, ads, keywords)
Analysis of Advancement in SMM
Efficiency of online and offline promotion, calculation of ROI
PR, reputation work, customer satisfaction, willingness to recommend (NPS)
2nd Analysis of the fullness and quality of the performance of all marketing functions
Three Competitiveness analysis
4 . Positioning and UTP Audit
and 5. Identification of “Sales Barriers”
Audit of the Contact Group
Listening to phone sales
Audit of business processes (circulation-sales-service-post-sales service)
6 . Sales Analysis (conversion, conversion, profitability)
7 . Conclusions and proposals for correction