Auto parts store

Client's requests:
- reduce the price per click;
- make marketing profitable within 3 months.

What has been done:
1. launch of search advertising and Google Shopping;
2. campaign optimization by changing strategies;
3. setting bids and adjusting budgets.

Results:
advertising budget 597,886 UAH
received conversions 2295
number of clicks 97,018
price per click 6.16 UAH
price per conversion 260 UAH