Roman Mulyavka
My goal is to make money not on you, but with you!
Offer Roman work on your next project.
Private message
Offer work
Kyiv,
Ukraine
11 days 2 hours back
available for hire
17 Safes completed
2 years back
11 clients
age 38 years
on the service 4 years
Rating
Average rating
Skills and abilities
Services
Promotion
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Contextual Advertising
from 226 USD for month
- Email Marketing
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Lead Generation & Sales
from 113 USD for project
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Link Building
from 113 USD for project
- Marketing Research
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Search Engine Optimization (SEO)
from 113 USD for project
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Search Engine Reputation Management (SERM)
from 113 USD for project
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Social Media Advertising
from 226 USD for month
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Social Media Marketing (SMM)
from 226 USD for month
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Teaser Advertisements
from 113 USD for project
Outsourcing & consulting
Portfolio
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500 USD Cases and accessories for Apple devices
Contextual Advertising
Client's requests:
- launching contextual search and context-media advertising, Google Merchant;
- attracting 700 clients from Google ads per month
… What has been done:
1. cleaning up search queries;
2. development and launch of creatives;
3. launching Performance Max;
4. campaign optimization by changing strategies;
5. setting bids and adjusting budgets;
6. adding products to the merchant
Results:
Budget: 106,912.05 UAH
Number of interactions: 20,866
CTR: 1.32%
CPC: 5.12 UAH
CR: 3.08%
Number of sales: 750
Cost per conversion: 142.69 UAH
Revenue: 887,871.68
ROAS: 830%
#shopping #performance #перформанс #googleshopping #шопінг #товарнареклама #googlemerchantcenter #merchant #мерчант #google_shop #реклама #просуваннямагазину #googleпокупки #налаштуваннягугл #товарнареклама #веденняреклами #контекст #контекстнареклама #ppc #PPC #рекламавгугл #гугладс #googleads #гуглпошук #пошуковареклама #shopping #performance #перформанс #googleshopping #шопинг #товарнаяреклама #googlemerchantcenter #merchant #мерчант #google_shop #реклама #продвижениемагазина #googleпокупки #настройкагугл #товарнаяреклама #ведениерекламы #контекст #контекстнаяреклама #ppc #PPC #рекламавгугл #гугладс #googleads #гуглпоиск #поисковаяреклама
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400 USD Auto parts store
Contextual Advertising
Client's requests:
- reduce the price per click;
- make marketing profitable within 3 months.
… What has been done:
1. launch of search advertising and Google Shopping;
2. campaign optimization by changing strategies;
3. setting bids and adjusting budgets.
Results:
advertising budget 597,886 UAH
received conversions 2295
number of clicks 97,018
price per click 6.16 UAH
price per conversion 260 UAH
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400 USD Furniture store
Contextual Advertising
Client's requests:
- launching contextual advertising;
- stable leads.
… What has been done:
1. launching search advertising, Google Shopping, Google Smart Shopping, contextual-media advertising, video;
2. campaign optimization by changing strategies;
3. setting bids and adjusting budgets.
Results:
Advertising budget for the year 2,437,450 UAH
transactions 16827
transaction price 144.85 UAH
client's income for the year 62,921,070 UAH
ROAS: 2581%
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400 USD Dental clinic
Contextual Advertising
Client's requests:
- increase the number of quality leads;
- decrease the price per lead.
… What has been done:
1. launched search and local advertising on Google;
2. filled in points on Google Maps and started advertising on them;
3. campaign optimization by changing strategies;
4. setting bids and adjusting budgets.
Results:
Advertising budget 21,060 UAH.
number of clicks 4392
leads obtained 153
CPL 138 UAH.
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400 USD Dentistry
Contextual Advertising
Client's requests:
- launching contextual advertising;
- promotion on Google Maps.
… What was done:
1. launched search and local advertising on Google;
2. filled in points on Google Maps and launched advertising on them;
3. campaign optimization by changing strategies;
4. setting bids and adjusting budgets.
Results:
Advertising budget 238,000 UAH.
received 900 leads
cost per lead 264 UAH.
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450 USD Military equipment
Contextual Advertising
Client's requests:
- launching targeted and contextual advertising;
- optimizing advertising in the future.
… What has been done:
1. launched search advertising on Google;
2. launched targeted advertising;
3. optimized campaigns by changing strategies;
4. setting bids and adjusting budgets.
Results:
Advertising budget 46,045 UAH.
Received 327 orders
Cost per order 140 UAH.
10-15 sales per day
CTR 4.44%
Number of impressions 417,382
CPC 1.39 UAH.
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500 USD Natural remedies and dietary supplements
Contextual Advertising
Client's requests:
- setting up Google Merchant Center;
- launching and managing contextual advertising.
… What was done:
1. Configured merchant, analytics, context.
Results:
Received 355 sales from ads, earning 124,689 UAH.
ROAS was 141%.
The total number of sales from the entire site for the reporting period is 827, earning 286,790.00 UAH.
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450 USD Dentistry
Contextual Advertising
Client's requests:
- launching a search campaign and managing contextual advertising;
- promoting the location on Google Maps.
… What has been done:
1. In a month of work, a certain amount of traffic and targeted requests were obtained, as well as integration with Binotel was set up;
2. Conducted search campaigns, Google Maps, the best result is implantation.
Results:
Period: 24.08 - 24.09
Budget: 13,977.10 UAH
Number of leads from analytics:
- forms: 18;
- clicks on the number: 83;
Number of clicks: 3050;
Cost per lead: 138 UAH;
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450 USD Dental clinic
Contextual Advertising
Client's requests:
- launching contextual search advertising on Google;
- optimization of advertising campaigns by cleaning up search queries and disabling unprofitable keywords;
- optimization by excluding display in non-target regions;
… - optimization by adding new keywords.
What has been done:
1. optimization of branded advertising campaign;
2. adding new keywords;
3. setting up remarketing;
4. testing video animations;
5. adjusting budgets and bids;
6. video testimonials worked well.
Results:
Clicks 4,671
CTR 5.98%
Impressions 78,077
Conversions 80
Conversion rate 1.71%
Cost/conversion 319.08 UAH
Cost 25,526.74 UAH
Average cost per click 5.46 UAH
There were conversions at 268 UAH.
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500 USD Consulting company specializing in finance and cryptocurrency
Social Media Advertising
Client requests:
- increase conversion quality;
- KPI up to $7 per qualified lead.
… What was done:
1. Firstly, conducted an analysis of competitors' advertising to identify strengths and weaknesses, and understand how we can stand out among others;
2. After analyzing competitors, a series of hypotheses were developed for the test advertising period: targeting settings, two types of funnels, texts were written with pain points identified;
3. Developed a promotion strategy for the client in the Miro program;
4. Prepared advertising creatives. Integrated integrations.
5. In the first week, tested the Quiz. The funnel involved the user answering questions and then entering a Telegram bot, where they were warmed up with mailings. Warm traffic caught up with the audience that had been on the quiz but did not press the "finish" button, using creatives of a regular format and calls to action "You did not answer all the questions". The price for the result was excellent ($2.5).... But after testing for a week, it was found that the lead quality was poor. Tried to change the communication, but the result did not improve.
A decision was made to change the strategy and try to drive traffic to the website + bot. Since on the website, clients could better familiarize themselves with the company and filter out low-quality leads.
This really helped improve the quality, thanks to retargeting and communication, managed to achieve a price of $3.45 per lead.
Currently, companies are working very well simply on lead forms with a final link to the bot.
Results:
Advertising budget - $16,869
Total number of applications - 5,623
Price per 1 lead: $3
Net conversion: 40%
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600 USD Online business club
Social Media Advertising
Client's requests:
- attracting clients to masterminds and monthly subscriptions;
- attracting clients in Warsaw;
- reducing the cost per lead.
…
What has been done:
1. launched 27 advertising campaigns;
2. tested various creative formats (static and video);
3. tested different audiences (no interests, entrepreneurs, interested in business, look-a-like, retarget);
4. ran ads for various services: masterminds (Warsaw and Kyiv), trial month.
Results:
Period: 01.06 - 30.06
Total budget: $2,860.55
Launched for: masterminds, monthly subscription
GEO: Ukraine - Kyiv, Poland - Warsaw
Ad type 1: masterminds in Warsaw (ad creatives in Ukrainian)
Budget: $653.55
Impressions: 107,876
Leads: 105
Cost per lead: $6.22
Ad type 2: masterminds in Kyiv
Budget: $1,234.96
Impressions: 224,157
Leads: 229
Cost per lead: $5.39
+ additionally, there were 62 correspondences, although the advertising campaign was for leads
Ad type 3: masterminds in Warsaw (ad creatives in Russian)
Budget: $729.18
Impressions: 125,541
Leads: 106
Cost per lead: $6.88
Ad type 4: trial month in Warsaw
Budget: $228.63
Impressions: 35,498
Leads: 25
Cost per lead: $9.15
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500 USD Online electronics store
Social Media Advertising
Client's requests:
- optimize the budget for promotion;
- test new channels and methods of promotion;
- development of promotion strategy;
… - identify key competitors in the niche;
- reduce the cost per purchase.
What has been done:
1. launched 11 advertising campaigns on Sales and Offline points;
2. scaled working advertising campaigns that are still running and yielding the best results;
3. increased the advertising budget, on average $160 per day;
4. tested different audiences (no interests, retargeting, audiences with interests related to the product);
5. tested different types of creatives (static, video);
6. tested different products (iPhones, laptops, drones, used iPhones);
7. during this period, managed to increase revenue by $150,000, $10,000 on advertising per month.
Results:
Period: 05.07 - 06.08
Budget: $5,222.74
Impressions: 1,807,346
CPM: $2.89
Clicks: 11,441
Add to Cart: 788
App initiated conversations: 72
Purchases: 205
Cost per purchase: $25.48
Profit after deducting advertising budget: $192,843.53
Reached a profit of $300,000 per month.
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500 USD Health desserts store
Social Media Advertising
Client's requests:
- studying the target audience;
- researching competitors;
- choosing promotion channels;
… - creating advertising materials;
- increasing sales.
What has been done:
1. worked on recommendations for the website, catalog, pages, product cards;
2. launched traffic posts for recognition, selling campaigns, targeting;
3. started contextual advertising in December.
Results:
Period 6.08.23 - 4.09.23
Sales on the website
Budget: 4528.52 UAH
CPM: 111.83 UAH
Cost per click: 17.35 UAH
Sales: 10
Sales value: 452.85 UAH
Messages on Facebook, Instagram
Budget: 20206.94 UAH
CPM: 213.05
Page interactions: 11,345
Messages: 200
Cost per message: 101.03 UAH
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500 USD Ukrainian clothing brand
Social Media Advertising
Client's requests:
- launching and managing advertising campaigns;
- market and competitors analysis;
- development of promotion strategy;
… - setting up analytics and data collection.
What was done:
1. worked on the website together;
2. helped the client create content, launched it on the website and in correspondence, tested new content approaches, bloggers, TikTok.
Period: 01.09 - 30.09
Website results:
budget: 46,915 UAH
revenue: 559,383 (excluding advertising budget)
ROAS: 1192%
number of sales: 196
sales value: 239 UAH
average check: 2,854 UAH
Instagram results:
budget: 15,620 UAH
revenue: 355,567 (excluding advertising budget)
ROAS: 2276%
number of sales: 116
sales value: 132 UAH
average check: 3,013 UAH
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500 USD Online store of bed linen
Contextual Advertising
Client's requests:
- increase in sales volume;
- decrease in customer acquisition cost.
… Actions taken:
1. Increased the budget over the month, resulting in a 56% increase in sales volume and a 28% decrease in cost per sale;
2. The cost efficiency for the reporting period is 356%, which is 19% higher than in the previous period.
Results:
Period 27.07 - 27.08, the budget spent was - 135,102.51 UAH.
Number of clicks: 20,791
Number of sales: 320
Transaction cost: 422.20 UAH
Revenue: 481,164.57 UAH
ROAS: 3.56
Reviews and compliments on completed projects 12
4 October 2023
265 USD
Target setting for a women’s clothing store
Quality
Professionalism
Cost
Contactability
Deadlines
Thank you for the great work, we continue to work.
Sergey Shmatkov
| Personal | Response review
19 September 2023
265 USD
Guiding targeted advertising for the clothing brand
Quality
Professionalism
Cost
Contactability
Deadlines
Very good work guys, in the first month wild results, I recommend!
Sergey Shmatkov
| Personal | Response review
15 September 2023
167 USD
Context Advertising
Quality
Professionalism
Cost
Contactability
Deadlines
The work is done at the height, we work further.
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31 August 2023
75 USD
Tictock Targeting Consultancy
Quality
Professionalism
Cost
Contactability
Deadlines
Thank you for the consultation. Everything went well. They got answers to their questions and even more. I recommend it!
Vitalii Stolietov
| Personal | Response review
4 August 2023
377 USD
Target for the massage salon
Quality
Professionalism
Cost
Contactability
Deadlines
Everything went well, performed the work faster than agreed time. Professionalism and communication at the highest level, we continue our work.
Myroslava Melnyk
| Personal | Response review
25 July 2023
377 USD
Target for the Child Psychologist
Quality
Professionalism
Cost
Contactability
Deadlines
They developed a strategy and set up advertising. It’s clear and quality. The team is always ready to help and submit not only by advertising.
We continue cooperation.
Oksana Naumenko
| Personal | Response review
14 April 2023
76 USD
Facebook Ad Account Consulting
Quality
Professionalism
Cost
Contactability
Deadlines
Fast, professionally and efficiently. The task is 10/10. I highly recommend. I will go again.
Vitalii Hertsun
| Personal | Response review
29 January 2023
63 USD
Set 4 events and 1 audience remarketing in GA4
Quality
Professionalism
Cost
Contactability
Deadlines
Thank you for cooperation! Everything is timely, rapidly and accurately. I will cooperate in the future.
26 January 2023
151 USD
Косметичні засоби для авто
Quality
Professionalism
Cost
Contactability
Deadlines
All is fine, we will continue to work.
Roman Synytskyi
| Personal | Response review
12 November 2022
166 USD
Advertising on FB and Instagram. Preparation for ZNO
Quality
Professionalism
Cost
Contactability
Deadlines
Advertising is OK, everything is OK. We work further
25 May 2022
100 USD
Настройка рекламы на онлайн поздравления
Quality
Professionalism
Cost
Contactability
Deadlines
Everything is great! Advertising set up professionally
Viktor Kalinichenko
| Personal | Response review
15 February 2022
226 USD
Configuration of contextual advertising
Quality
Professionalism
Cost
Contactability
Deadlines
Everything is fine, a skilled expert. Continuing cooperation
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