Launching and managing advertising campaigns for car sales in 3 markets: Kazakhstan, Moldova, Ukraine.
The main goal is a stable flow of applications at a low cost and achieving forecasted sales.
What has been done
• Conducted market and competitor analysis for each GEO
• Formulated offers (price / installment / availability / urgency)
• Set up advertising campaigns in Meta Ads
• Prepared and tested creatives (static + simple visuals with cars)
• Set up lead generation (forms + processing applications)
• Divided campaigns by countries with localization for each audience
• Regular A/B testing (5–10 creatives weekly)
• Scaling effective connections
• Disabling weak ads within 24–48 hours
Result
• 3,500 – 6,000 leads per month
• Cost per lead: $1–4
• 15–20 car sales per month
• Budget: $10,000 / month
• Stable flow of applications without dips
Features of the approach
• Focus on a simple and clear offer (without "water")
• Quick testing of hypotheses
• Minimal complexity of the funnel
• Clear analytics and control of economics
Successfully built a predictable customer acquisition system,
where the cost per lead remains low, and sales are stable.
The main goal is a stable flow of applications at a low cost and achieving forecasted sales.
What has been done
• Conducted market and competitor analysis for each GEO
• Formulated offers (price / installment / availability / urgency)
• Set up advertising campaigns in Meta Ads
• Prepared and tested creatives (static + simple visuals with cars)
• Set up lead generation (forms + processing applications)
• Divided campaigns by countries with localization for each audience
• Regular A/B testing (5–10 creatives weekly)
• Scaling effective connections
• Disabling weak ads within 24–48 hours
Result
• 3,500 – 6,000 leads per month
• Cost per lead: $1–4
• 15–20 car sales per month
• Budget: $10,000 / month
• Stable flow of applications without dips
Features of the approach
• Focus on a simple and clear offer (without "water")
• Quick testing of hypotheses
• Minimal complexity of the funnel
• Clear analytics and control of economics
Successfully built a predictable customer acquisition system,
where the cost per lead remains low, and sales are stable.