Automated Email Campaign
Email Marketing
Project task: Get applications for 1 category of goods through #e-mail_marketing
To be made?
1) Separate segment of potential consumers (heat base)
2) Proposed useful unique content (#led-magnet, #white_paper)
3) Who opened it, sent 2 letters with a proposal of different subcategories of goods
4) Those who have not opened sent repeated letters with a modified title (on the basis of A/B testing)
The Results:
The opening rate is 38.99%.
- transitions of 7.74%
To be made?
1) Separate segment of potential consumers (heat base)
2) Proposed useful unique content (#led-magnet, #white_paper)
3) Who opened it, sent 2 letters with a proposal of different subcategories of goods
4) Those who have not opened sent repeated letters with a modified title (on the basis of A/B testing)
The Results:
The opening rate is 38.99%.
- transitions of 7.74%