Automatic distribution of free lesson

Customer's goal: #collect #contacts of potential students (leads) through a free lesson.

What was implemented (on SendPulse):
Connection of the form on the website with #SendPulse: the user leaves an #email in the form — data automatically goes into the #database.
Automatic sending of the free lesson: immediately after subscribing, the user receives an email with the lesson.
Conditional mailing logic: if the email is not opened — a reminder is sent after 2 days.
Contact tagging markup: adding the "Lesson" tag for convenient segmentation of the database.
Database cleanup: deleting outdated subscribers or those who have completed the chain.
Integration with #CRM database in SendPulse: all subscribers are stored for future campaigns.

Result for the client:
Automation with no extra effort
Subscribers receive the lesson instantly
Formed database of interested people for future courses