Autotrans

(Video - link provided)
The regional Poltava gas station network has started rebranding. The client launched several flagship gas stations and a mobile app.
But who will be surprised by this in 2021?

The network is local and helps the community a lot. It just doesn't talk about it anywhere. And all competitors are shy to say that they are local.

They also have a brand character - a panda. Why? No idea. So we came up with a way to connect it all.

I tried the double diamond method.
Without strategists, we formulated the position:
"The most local gas station in Poltava region."

We listened to a bunch of videos from Poltava to feel the locality. We chose Zheka from the band "Saint-Tropez" as the face of the campaign. And the panda became his silent assistant.

We developed ideas for promotions and advertising campaigns. Zheka called his buddies and leaked reliable info that Avtotrans is giving away tons of fuel. And if you install the app, you'll get a discount too.

And all this on the radio, in videos, on billboards, and screens at the gas stations.